Attempting Work-Life-Balance? Instead, plan for Time-Optimized-Living

Daily Work-Life-Balance is great, but what about Time-Optimized-Living?
Daily Work-Life-Balance is great, but what about Time-Optimized-Living?

Happiness warning: This conversation might make you plan your life towards greater lifelong joy.

From Work-Life-Balance to Time-Optimized-Living

I hope you have what the world calls ‘work-life-balance’. Perhaps you have figured out some method in your busy life that works for you in achieving that. But what if you are still missing something? Something much bigger, Something that you had not given much thought to! In fact, I am willing to bet that the vast majority of people with ‘work-life-balance’ are not aware of what they are missing out on. Something that is of greater and overriding importance. So, today, I am going to talk to you about what I call ‘Time-Optimized-Living’. I will also suggest a few tips for your journey towards achieving it.

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For ease of navigation, to allow you to jump to the parts that interest you, here is a hyperlinked content list.



Rich or Poor, Young or Old, Housewife or Scientist
Your Time is Money – Daily Demonetization in a Different Currency
You WILL die – you WILL leave it all behind
Satisfying your Professional Passions or Hobbies
Work-Life-Balance does NOT necessarily imply Time-Optimized-Living
Money has Time Value, Time has Money Value, in all Denominations
Practical Tips for Thinking Through Your Solution
It is not easy, but it is definitely not impossible


Rich or Poor, Young or Old, Housewife or Scientist  [top]

This topic is of relevance to everyone. I consider myself lucky to have friends with accomplishments in various domains. Blockbuster movie stars, championship sportsmen, international sportswomen, fashion models, poets and book authors, award-winning surgeons, globetrotting dentists, journalists, tech entrepreneurs – the list can go on…

As I state very clearly to billionaires or to those with a millionth of that, we all have only 24 hours in the day, but we do not all have the same number of days. And it’s not clear that for a given 24 hours, that each of us spends it wisely. Yes, we all do things that we think maximizes our happiness (and often it doesn’t even do that). And, yes, we all try to do it with intelligence – but do we do it wisely?

Your Time is Money – Daily Demonetization in a Different Currency  [top]

Thank God I’ve had a lot of minutes!

I am quite obsessive about time and how I use it. Besides being disciplined about punctuality with meeting times, I like to keep track of how my time is used once a meeting commences. Humans are not naturally programmed to have a supremely optimal handle on clock time. Besides the circadian clock that is controlled naturally by the light-dark cycles driven by the earth’s rotation, human perception of the passage of time is very subjective. That subjectivity is captured beautifully by Einstein’s quote about a pretty girl, a hot stove and the passage of time. Most of this relates to short time spans – a minute, an hour, a day, a week or even a year. But what about longer periods – multiple years, decades or even large fractions of a lifetime? Unfortunately, the phenomenon of mishandling time, at a practical level, gets worse – for individuals and, therefore, for society.

You WILL die – you WILL leave it all behind  [top]

I would like you to now internalize forever this ultra-simple graphic of your financial life. It captures the period from 9-months before you were born, until any time after your death. Let us also ignore any debate about the gradient or the lengths of any of the lines. Whether you are one of my billionaire friends or one of my friends who struggles to make ends meet, this graphic captures reality succinctly. What is clear and never contested is that you came to this life with nothing and you will go with nothing.

A picture worth remembering

Satisfying your Professional Passions or Hobbies  [top]

Partly because of the need to survive and thrive, but mostly because corporations tell us we need to do it, we spend a very large part of our adult years uncontrollably engaged (enslaved?) in some form or the other by the corporate world. Whether we have very satisfying professional careers, whether we started off our adult lives with large amounts of endowed wealth or whether we build profitable businesses from scratch ourselves over decades, the connection to the world of business is strong. And that is perfectly fine, as long as there is balance. And by ‘balance’ I mean balance in all time-intervals of life. In that ‘all’ lies the key to my message.

Do you think working to make too much money is risky?

Work-Life-Balance does NOT necessarily imply Time-Optimized-Living  [top]

We are all aware of the general idea of ‘work-life-balance’. Whether your business is in New York and pays lip service to it, or in London and encourages it, or in Mumbai and doesn’t care about it, you will have a decent idea of what it means – even if you do not have it. We even have businesses that are built around that concept (hey, why work in the kitchen when you can order in, with a few clicks on your smartphone? never mind that this habit will kill you slowly).

Now, here is the central point of my message. If you focus on daily or weekly work-life-balance, you are highly susceptible to incorrectly reaching the conclusion that you have achieved a state of Time-Optimized-Living – balance across the time span of, not a working day, or a workweek, but over your expected lifetime. Although work-life-balance is very important, it is only one, perhaps necessary, component of Time-Optimized-Living – it is not Time-Optimized-Living.

We think we have a good handle on certain time spans

What if you do not even have work-life-balance? We can say probably say with high confidence that Time-Optimized-Living is not happening! I have friends, some younger than I am, who have shortened their lives significantly with the false belief that a terrible lifestyle to accumulate financial assets is some form of Time-Optimized-Living. Is intelligence being applied to accumulate that wealth? For sure! Is there wisdom being implemented? I doubt it!

Do not let it be a vague fear; face it, deal with it, and then move on

Money has Time Value, Time has Money Value, in all Denominations  [top]

Your cash has many denominations (1, 2, 5, 10 etc). Time has value and so we say that ‘time is money’. Your time also has denominations – by way of different time-horizons (1 sec, 1 min, 1 hour etc).

In my career as a finance professional, I have been fortunate in being able to work in settings where the intellectual focus of problem-solving has spanned across time horizons of micro-seconds to multiple decades. Typically, in any of these settings, at any future horizon under consideration, the typical goal is to maximize benefits with respect to the costs incurred. Whether it is to execute thousands of stock-portfolio trades a minute, or set strategic asset allocations for pension funds with future promises to beneficiaries, 70 years from now, the problem statement is clear – maximize profits, minimize shortfalls, keep costs low.

In my years of advising professionals on their career plans or individuals on their wellness, it is evident that, as humans with cognitive biases of all kinds, we do not optimize across all the relevant horizons in optimal ways. Because the human species is not specifically designed to do this well, that sub-optimality is nothing to be ashamed of. However, the “wise person” inside of you ought to be extremely conscious of it – that ‘awareness‘ is the first step to positive change. Being focused on daily or weekly ‘work-life-balance’ without also paying attention to lifelong Time-Optimized-Living is similar to studying very diligently for medical school entrance exams when, in fact, you want to major in computer science! You might even get into and go through medical school, but you will have thereby missed the big picture of where your true happiness might lie.

Your lifelong happiness will lie in Time-Optimized-Living with Lifetime Optimization. Daily and weekly work-life-balance is only a part of that.

Practical Tips for Thinking Through Your Solution  [top]

Everyone has different circumstances, so a one-size-fits-all solution cannot work. However, the problem-solving framework for every one of us can be common. Here are just a few tiny pointers on the heavy stones in your bag.

Financial  [top]

Create a simple spreadsheet model that simulates your future financial wealth. It needs to have just a few columns, for example:

[1] month (e.g. May-2019)
[2] future income
[3] future expenses
[4] their difference i.e. monthly savings and
[5] accumulation of savings shown in [4].

Even this simplistic approach will give you very empowering insights. You can even assume, to get started, that your investment return on savings will be 0% because the ultimate decisions for Time Optimized Living will not change with that apparently bleak assumption. Once you have set up these simple columns going out into the future, you will begin to place appropriate weight on the true risks of living with less wealth. In fact, if you do not do this, you run the risk of focusing on the accumulation of too much wealth beyond your needs! It might seem odd that someone with a doctorate in Finance is suggesting that you worry about the risk of accumulating too much wealth, but the actuary in me is saying precisely that!

Just 30-60 mins on this simple exercise may lead you to a mind-shift that you will not regret. It’s a great ROTI!

When was the last time you knew someone yourself who died penniless? On the other hand, when was the last time you knew someone who died with a fair amount of wealth left behind? My guess is that the former is quite rare and the latter very common. Food for thought, eh!

In many urban semi-traditional cultures (e.g. Indians, Chinese) there is a popular life goal of working towards leaving ‘a separate home for each of the kids’. If that were to happen for you by chance, that’s great. But to have that as a general goal is clearly unwise. As for ‘wedding costs’, you are from a socio-economic background that would normally imply that your child should be able to have a wedding that they can afford for themselves. Pay for a decent well-rounded education, and that’s all.

Medical  [top]

A very real fear that many humans have is that of healthcare costs when they’re much older. Given that physical health is so closely tied to mental, emotional and spiritual health, this is a concern that I do think you should take seriously, especially because it pertains directly to you – and not to someone else in your generation, previous generation, or future generation (see previous points about leaving homes for your kids or paying for their weddings). The vast majority of my conversations with you over the last few years have been about precisely this aspect – your physical existence and, if you’ve been paying close attention, to other dimensions of your existence.

The best health protection you can get for yourself is an improved lifestyle, not medical insurance! Anything you pay for beyond an improved lifestyle in term of insurance premiums should really be just for the unexpectedly large medical care bills. [Note, of course, medical insurance companies do not exist to make your life easier, they exist to make profits for their shareholders. So, watch out for exclusions, deductibles, sum insuredsub-limits and other features that might leave you ‘open to risk’ when you are least prepared for it. I recommend that you watch Sicko.]

Recently, an old friend who was forced to quit what he described as “the corporate banking rat race” wanted to get back into it very soon because, in his own words, “I will get medical cover”. Besides the numerical value of providing that perk being meagre (cost of medical insurance being small in the grander scheme of things) it was going to ‘allow’ him to continue complacently down the same path of unhealthy living that he had been crawling on for decades. Please do not get me wrong – I have nothing against working for large corporations per se; what I am against is unhealthy living – across all time horizons!

It is not easy, but it is definitely not impossible  [top]

If I were to grade the people whose lives I know fairly well, on a scale of 0-to-100 for Time-Optimized-Living, they would span that entire range. Even the wisest urban yogis will not get very close to 100. And, perhaps, the most intelligent among us are closer to zero! Developing wisdom will help us get closer to 100. But, we have to work towards it, on a daily basis. It definitely doesn’t just happen overnight – even if you have had a sudden and unexpected heart attack!

Although I talk about lifelong time spans, do not leave it until some future day. Whether you die later tonight, or 10 years from now, you will go with nothing. You have been guaranteed that. Get started with a plan for Time-Optimized-Living today.


Dr Purnendu Nath spends his waking hours focusing on helping individuals and organizations reach their goals, to make the world a better place. He speaks, writes and advises on topics such as finance, investment management, discipline, education, self-improvement, exercise, nutrition, health and fitness, leadership and parenting.


  1. “…Besides being disciplined about punctuality with meeting times,…”

    Oh no, you live in Bombay where you maybe on time but others are not!


  2. […] It is normal and natural to feel hungry whenever you do today. When you are hungry it is simply your brain telling you that you need to consume some food in order to survive. And you know how it is, it does not matter what anyone else says about how you ought to respond to the sight, smell or thought of food or, even simply, the time of day. Those chemicals in your body sending signals to your brain, they are sophisticated and, typically, incredibly precise in their details, as defined by nature, at the cell, tissue, organ and organ system level. But their impact at the level of your overall health over time might not be what you would prefer – in order to look good, feel good or have a long Healthspan. It is good to have harmony between your short-term and long-term. […]


  3. […] As I have said numerous times, it is important to progress steadily with small steps through any beneficial lifestyle changes so as to gain maximum benefit from hormetic stresses. Too high a stress and it will be traumatic for you, too easy and your mind and body will not benefit. When searching for the perfect dose it might be best to err on the side of ‘less is more’ so as to not be put off (psychologically) and thus miss out on the compounding benefits of sustainable long-term effort. […]


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